Myths of The Internet Economy
by Drake Raft
1. Myth: Silicon Valley and San Francisco are the best places to
launch an internet company.
Fact: With the ubiquity of the internet, the frontiers of
innovation exist wherever one pauses to think. Silicon Valley, with
its ultra-high rents, hosting fees, pseudo-tech pyramid schemes, and
a press which publishes the words of imprudent venture capitalists
as gospel, may be the worst place to launch a business . The
frontier hath moved further West.
2. Myth: The internet was born to support middle and upper level
management, bankers, hypesters and venture capitalists.
Fact: The internet supports the collaboration of rugged individuals.
3. Myth: With low barrier to entry, business on the internet is
primarily about marketing and building brand.
Fact: With low barriers to entry, business on the internet is
primarily about a product's integrity.
4. Myth: The internet gold rush has ended.
Fact: The true internet gold rush is still dawning, with small,
agile companies triumphing in the midst of all the tumbling
high-tech pyramid schemes.
5. Myth: As the internet becomes less technology-oriented and more
culturally-oriented, those with humanities and business backgrounds
shall have advantages over those with technological backgrounds.
Fact: As the internet intertwines technology, business, and the
humanities, without a firm grounding in technology, one can no
longer fully understand business nor the humanities.
6. Myth: The Open Source movement is about socialistically or
communistically sharing source code, with elite administrators and
Wall Street bankers ultimately calling the shots.
Fact: The Open Source movement is about individuals following an
aesthetic in creating elegant software which works, wherein
administrators must harbor the deepest respect for individuality and
freedom.
7. Myth: Most internet companies fail because of "unfavorable market
conditions."
Fact: Most internet companies fail because of the lack of a business
plans.
8. Myth: Banner ads and ecommerce cannot support a viable business
model.
Fact: Companies with high quality content/employee ratios can be
supported via banner ads and ecommerce.
9. Myth: Entrepreneurialism can be taught in the halls of elite
business schools.
Fact: Entreprenuerialsm is an instinct and an art, and one can not
be trained in it any other way but by doing it. Business schools
would have more success teaching creative writing, or instructing
their students on how to be rock stars.
10. Myth: Money is the key factor in starting an internet company.
Fact: An original, useful idea is the key factor in launching an
internet company.
11. Myth: First movers had the advantage when it came to building
viable businesses on the internet.
Fact: True originality can take its time, as long as the execution
is brilliant.
12. Myth: The content worlds (publishing, music, etc.) shall be
revolutionized by corporations leveraging the internet.
Fact: The world of content shall be revolutionized by individuals
leveraging the internet. The intrinsic beauty of the internet is
that a central bureaucracy of middlemen has no practical function,
and on the net, the poetry must serve the people rather than the
traditional bureaucratic prejudices.
13. Myth: Venture capitalists and MBAs are primarily interested in
building valuable, enduring businesses which offer useful content,
commerce, and community, and thus profits aren't always important.
Fact: Venture Capitalists and MBAs are primarily interested making
money, and thus profits aren't always important, as long as the
company is hyped and taken public, and they unload their worthless
shares on the duped public.
14. Myth: Raising venture capital makes one an entrepreneur.
Fact: Raising venture capital makes one a middleman.
15. Myth: It is easy to serve two masters, both the bottom line and
the higher ideals.
Fact: It is difficult to do this, and it can only be done by serving
the higher ideals first.
16. Myth: The years spanning 1995-2000 saw great innovations in
information technology.
Fact: The vast majority of revolutions in information technology
intrinsic to the internet had already occurred prior to 1995. The
only innovations after 1995 were in fundamental dishonesty and the
marketing of high tech pyramid schemes upon the internet.
17. Myth: The main purpose of the industry trade magazines is to
report on business innovations.
Fact: The main purpose of the trade magazines is to follow the money
and hype, independent of any connection it might have with business
or reality. Thus they followed the positive hype on the way up, and
the negative hype on the way down.
18. Myth: Incubators encourage innovation and creativity by
assembling tech people under the management of VCs and MBAs.
Fact: Incubators stifle innovation by assembling tech people under
the management of VCs and MBAs. Microsoft and Dell did it the right
way.
19. Myth: Microsoft is a monopoly.
Fact: Government is a monopoly.
20. Myth: Profits aren't important in the early stages of high-tech
startups.
Fact: Profits are important to the bankers, the VCs, the insiders,
the CEOs, and all their friends at every stage-they're just not
important for the employees or the small investor.
21. Myth: Open Source represents a new paradigm.
Fact: Open Source is how all higher culture has evolved, from the
Western Canon, to the music, to art, to architecture, to language
itself. Microsoft uses Open Source, as its engineers utilize C++,
calculus, and the English language.
22. Myth: As venture capital dries up, small businesses and
innovation shall suffer.
Fact: As venture capital dries up, small businesses and innovation
shall thrive, as hard work and originality shall be rewarded, while
hype shall remain unfunded.
23. Myth: The more venture capital one raises, the better off one
is.
Fact: The more venture capital one raises, the more people one has
to hire, and the greater probability there is that the original
unique vision, from which all companies must derive their ultimate
value, will be diluted. But if there's no viable business plan nor
original vision, then the company should be taken public as soon as
possible, before everyone finds out.